Fitur Madrid 2025

FITUR Madrid 2025: An Unmissable Appointment for Global Tourism
From January 22 to 26, 2025, Madrid will host the 45th edition of FITUR, one of the most important international trade fairs dedicated to tourism. The event will be held at the IFEMA exhibition center and will be a unique opportunity for industry professionals and travel enthusiasts from all over the world.

Our Tour Operator, Ancient & Recent, will present its technological products dedicated to cultural enhancement, starting from the Colosseum in Virtual Reality also translated into spanish and portuguese to the latest version of Circus Maximus GO in Virtual Reality that includes the first gamification of a cultural asset: the chariot race. A project that will be launched on January 21, 2025 during the Jubilee Year and will be presented at the first tourism fair in which Ancient & Recent will participate: the Fitur in Madrid 2025.
The gaming integrated into the cultural tour of the Circus Maximus usable for quite some time already will allow the viewer to wear the visor to participate in a VR race at the Circus Maximus. He will choose the color of the horse; the name of the faction; wait for the gates to open…. AND GO! He will have to challenge opponents and finish first to win the ultimate prize. Running, curving to the right, dodging obstacles, riding a chariot through crashes, whipping and overtaking, falling and wiping sweat. One million sesterces and the emperor’s gratitude.
In addition to technological products, Ancient & Recent will present its tours within the capital through golf carts, electric and ecological vehicles with 8 seats in luxury version that will accompany the tourists’ journey to the intimate places of the city of Rome.